projects portfolio
cool things I've worked over the years
refmee - app that generates referral links to any product
Worked on an app that generated affiliate links for any product. Built an MVP and gained initial interest, participated in the Buildspace program in Dubai, but ultimately didn’t find product–market fit. Learned a lot about affiliate marketing, content creators, and brand deals.
3gital - phygital goods marketplace
Co-founded a startup in Los Angeles that served as a phygital (physical + digital) products marketplace, allowing anyone to link physical items to their digital counterparts, track value, and verify authenticity. After the NFT market crash, we faced challenges securing brand partnerships – a key factor for our success – and decided to close the company. I was invited to several conferences, including NFT.NYC, the world’s largest NFT event, as a phygital goods expert.
Thanatos.club - tech infused clothing brand
Co-founded a tech-infused streetwear brand Thanatos.club. Our first T-shirt was minted and sold as an NFT, followed by a series of products embedded with NFC chips for authenticity and gamification. We also experimented with metaverse, VR, and AR integrations during product launches. Pulled off creative marketing stunts such as a treasure hunt game in NYC, a robot-run runway show through the city, and NFC-scannable posters.
ID-3 - turning NFT into AR filters
During the NFT craze, I launched a studio that transformed NFTs into AR filters for creators to use on Snapchat, Instagram, Meet, or Zoom — allowing them to keep their personal brands connected to their NFTs. We gained initial traction and positive feedback, but as the NFT market declined, we struggled to maintain sales.