marketing portfolio
cool marketing campaigns I've worked over the years
Campaigns for Lech Poznań [2020-2024 | PL]
To promote the kids’ football academy, we invited players from a Lech Poznań football club to bring their own children for training sessions at the academy. Both kids and parents recognized the players, leading to autograph signings and photo opportunities that were shared on social media as user-generated content.
We organized a stunt where football players demonstrated a simple trick on TikTok and encouraged their fans to try it themselves. A wave of users, especially kids, joined in by posting their own attempts. We then showed these videos to the players, allowing them to respond and engage with their fans. This stunt seamlessly combined influencer marketing with user-generated content (UGC) and delivered outstanding results.
For our out-of-home (OOH) campaign, we secured all strategic billboards across the city, ensuring maximum visibility. Our ads appeared on Poznań’s largest digital screen, local trains, shops, cinemas, and more. This approach was highly effective, as our goal was to reach a targeted audience within a specific city.
To promote Lech’s new football school, we strapped a GoPro to a kid escorting players onto the field. The result? A first-person view of an unforgettable moment—meeting the team, holding hands with a player, and walking into a stadium full of cheering fans. The video, created with almost no budget, racked up tens of thousands of views and perfectly showcased the experiences kids can have at Lech.
Campaign showing the rebranding of a Cinema [2022 | PL]
My company produced a cinematic video showcasing the renovation and rebranding of the iconic Kino Muza in Poznań. We carefully curated music and visuals to capture its unique atmosphere, and the final piece went semi-viral—shared widely by local media and even the city government.
Robot fashion show [2024 | PL]
To launch the first collection of a brand that blends streetwear with technology, we rented a robot to carry the clothes throughout the city. This stunt generated significant interest, performed exceptionally well on social media, and positioned the brand for success. It firmly established technology as a fundamental aspect of the brand’s identity.
Mural campaign [2021 | PL]
Dragon mural & Asian restaurant: We created a video showcasing the creation of a huge dragon mural, sponsored by a local Asian restaurant. This marketing stunt appeared all over the local news and fulfilled its mission by demonstrating a dedication to the local community.
Treasure hunt stunt [2024 | USA]
To promote an upcoming artist, we organized a small treasure hunt in NYC. During a conference, we hid dollars with notes around the city and then hinted about their locations on social media. This fun event significantly engaged the community, as they either participated in the hunt or watched others do so.
Surgery promotional video [2021 | PL]
Dragon mural & Asian restaurant: We created a video showcasing the creation of a huge dragon mural, sponsored by a local Asian restaurant. This marketing stunt appeared all over the local news and fulfilled its mission by demonstrating a dedication to the local community.
Graphic on the museum wall [2021 | PL]
My graphic design was selected for one of the largest screen exhibitions in the country, displayed at the iconic brutalist Museum Brama Poznania. The setting perfectly complemented the anti-war theme of the exhibition.
Events organisation
I’ve organized multiple conferences and events across various fields, including technology, business, art, and even healthcare. For example, in 2024 I organized “Crypto Fever” in partnership with Binance, the world’s largest cryptocurrency exchange. Each conference attracted a few hundred attendees and often featured additional experiences such as parties, art exhibitions, and workshops.
Community building
Managed and grew two local tech communities — Startup Community Poznań, the leading tech community in one of Poland’s largest cities, and MetaMixer, which organized top digital art and crypto exhibitions attracting hundreds of people. Responsibilities included community management across Slack and Facebook groups, sending newsletters, and organizing meetups and events.